In 2019, Ombria Resort briefed KOBU Agency to create a campaign to promote their luxury properties.

Slow luxury living was the concept in mind to develop the promotional campaign. In these unprecedented and uncertain times, the search for tranquillity, stability, and security in a secluded region has gradually increased.

The campaign, “It’s Always Now”, launched in 2021, consists of a mini-film and several videos and photographs that are being used in several communication media to promote a unique lifestyle in the south of Portugal. Produced in inland Algarve, where Ombria Resort is located, and having the Viceroy Residences show apartment, the golf course, and its landscape as the perfect backdrop, the movie captures the beauty of natural sceneries, with Rocha da Pena, Fonte da Benémola and the Falésia beach, but also highlights the picturesque village of Querença and the city of Loulé, with the showcase of well-known places like the Loulé market and the historic downtown.

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