Did you know that just 60% of real estate transactions in Portugal were from Portuguese buyers? Even more surprising is that this is a significant improvement from the years before.
So if your realtor does not speak multiple languages or have a team that can, you are 40% less likely to sell your home.
If that is not bad enough, you are competing with other homeowners who choose modern multilingual agencies, making your chances of selling your property even smaller.
If the language issue is not bad enough, consider the advert’s quality; now, a person who lives locally might get interested in an advert with two sentences and ten poor pictures. However, if you are thousands of kilometres away, this is less likely.
Foreigners may want a remote viewing in their language. If they cannot do that, they may move to other agencies.
Now put all of these factors together, and we can all agree that a 40% reduction now looks optimistic.
Creating great ads for properties is now more critical than ever before. High-quality photos, remote viewings, video and a multilingual team, are essential if you want to make your property stand out.
If this makes sense to you, then emails us on sales at ppproperty.com or telephone 236 656 024.

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