On Tuesday, 18 January 2022 from 15:00-16:30 CET (14:00-15:30 WET), in partnership with the Portuguese National Youth Council, the European Movement International held a Democracy Table discussion with Portuguese stakeholders to present the public opinion poll results from Listen to Europe: Reaching Beyond our Base Audience (LTE).

Listen to Europe is a long-term initiative aimed at helping civil society to set up targeted and informed campaigning based on data and segmentation of audiences. To this end, we have conducted public opinion surveys and social media listening to investigate drivers of citizens’ behaviour as well as the main topics and narratives present on social media in each of the eight project countries. We have examined the attitudes of European citizens towards the EU and democracy, along with their opinions about specific issues like the environment, immigration, gender equality and human rights.

Now that the results of the poll are analysed and ready, we held this online event to share and discuss the findings of our research.

The purpose of the meeting was to share the polling results and discuss audience segmentation, framing, targeting, communications and campaigns related to democracy and specific issues that civil society tries to promote and advocate for.

AGENDA
Welcome by Petros Fassoulas, Secretary General of the European Movement International
15:00 Presentation of the opinion poll findings, by Matthew MacWilliams
15:45 Presentation of the social media listening report, by Rebeca Díez Escudero, Komons
16:00 Discussion
16:20 Potential practical implications – how to use the data, by Matthew MacWilliams
16:30 End

The ‘Democracy Table’ is aimed at CSOs, academics, think tanks and other organisations and individuals who want to equip their campaigns, shape their communications and test their narratives.

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