Home Real Estate How Digital Media DESTROYED Bollywood? | Business Model of Netflix / OTT | Dhruv Rathee

How Digital Media DESTROYED Bollywood? | Business Model of Netflix / OTT | Dhruv Rathee

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How Digital Media DESTROYED Bollywood? | Business Model of Netflix / OTT | Dhruv Rathee

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The biggest reason behind failure of Bollywood film industry is often attributed today to OTT Platforms, which have been on a rise recently. There are multiple platforms like Netflix, Amazon Prime, Disney Hotstar, Zee5 etc. that have got very popular in the recent years. Infact, many Bollywood Actors and YouTubers have started to work with these OTT Platforms. But have you ever thought how they earn money? What is their business model? Watch this video by Dhruv Rathee as he talks about OTT Platforms this time in the Business Model series.
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42 COMMENTS

  1. Paid 600 for movie ticket for 4 but it costed me 1200 to go to mall and popcorn and snacks. On top of that the exit is always to cafeteria or food zone and end up spending there also. Better subscribe to OTT and watch at home

  2. Is ott only thing which has brought disasters to The Bollywood? If it is so ,why the southern movies are becoming popular in India? Its all about the rubbish that are being made by Bollywood industries

  3. You forgot to mention cricket.
    Because of cricket they started making money more specially hotstar, they got all the subscription just for cricket and afterwards they see that subscriber also watch there show they start taking more movie and series.
    Amazon, Netfix, MX Player and many more are trying to get cricket match revenue on their platform after seeing this much success of Hotstar.

  4. kya Krna suru kiya tha or kya krne lag gye ho dada, vo satta ko criticise krne wala dhruv rathi Kahan gya aajkal…? tufano me jalne wala vo diya bhujh gya kya Soldier…? ravish kumar ko apna idol mante ho kya aajkal bhi…? ya neutral gear pakad liye ho…? personally I think shame…

  5. Happy New Year

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