how To Become An Authority In Your Niche How To Establish Authority In Business (Part 1)
How to Become An Authority in Your Niche
It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.
For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name.
If you’re a realtor in San Diego, it won’t matter much if you’re a household name in Portugal. However, being famous to the right population can make all the difference in the world. Luckily, being famous on a small scale is easier than you think!
Follow these tips to ensure that the right people know who you are:
1. Specialize. It’s easier to become well-known if you’re extremely good at
something. It’s easier to be extremely good at something specific.
For example, keeping with our San Diego real estate example, you don’t
want to be a general realtor in San Diego. You want to be the realtor that
specializes in high-end San Diego beach properties.
2.Identify your target audience. Who are you trying to serve? What does your ideal customer look like? Develop a composite of the people that you want to know you. Are they a certain age? Male, female, or both? What income level do they have? What profession are they in? What hobbies do they have?
Be as detailed as necessary, but not more detailed than necessary. It’s
important to know who you’re trying to reach. Avoid wasting your time with those who aren’t in your niche.
3.Rise above the noise. What does your audience need? What is the common problem they all have? Center your message around this need and your ability to solve it. Noise is simply non-meaningful messaging. Be meaningful to your audience.
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