Northern Portugal Real Estate

If there is, the following detailed questions should be asked:

– Where is that market?

– How large is it?

– What are its needs?

– How is it currently being served?

– What share can be captured?

In order to make feasibility studies more realistic, there should be a fresh look at the methodology, not overlooking the following important issues:

Occupancy and average daily rate projections should reflect the real volatility in the marketplace. There should be a genuine analysis of the tradeoffs inherent in the yield management decisions as they pertain to both market penetration and revenue maximisation. There should be a serious analysis of the relative profitability of the food and beverage outlets beyond the misleading departmental profit margins provided by the Uniform System of Accounts.

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