Would you like to take a blog from 0 to $10,000 per month in 1 year?

Me too 🤝.
And today’s guest on the Niche Pursuits podcast is here to show how it’s possible!

Nina Clapperton started a travel blog as a hobby which she’d been trying to grow with social media and Pinterest.

She did everything except SEO, but after 4 years, she had no traffic or income to show for it.

In 2021 she shifted her strategic focus to SEO, and everything changed.
She gave herself an ultimatum, did a content audit, and got to work.
Within 1 year, her site reached 100,000 monthly pageviews, earning an average monthly income of $10,000 – mostly from affiliate income.
And she dives into exactly how she did it, sharing tons of actionable tips and tactics you can use to grow your sites.

Great stuff like:
* How she builds high-quality links for free with the outreach and guest posting approach she’s found to be most successful
* How she completed an internal linking strategy expected to take 1 month in only 3 days (hint: using Link Whisper)
* Her competitor analysis approach for finding topics
* And a whole lot more…

So definitely take notes and enjoy!

Topics Nina Clapperton Covers
* How she tried everything but SEO
* Her goal to get on MediaVine within 6 months
* What ultimatum she set for herself to stay motivated
* What got her into SEO
* The problems with relying on ‘short-term’ social media traffic for niche sites
* Why she’s diversifying out into other niches
* Updating old non-optimized/monetized content
* How she found her niche within the broader travel niche
* Her content audit process and how deleting and de-indexing content helped
* The importance of staying inside the site’s niche and covering a topic completely
* Determining what people want from the site based on the top posts
* Her competitive analysis approach
* How she goes beyond tools to find new opportunities
* Her publishing calendar
* How builds links without ever paying
* How she doubled her traffic in 2 months
* The importance of internal linking to her success
* How Link Whisper ‘saved’ her life
* Why anchor text is so important
* Using Reddit, Quora, Trip Advisor, etc., to find topics with little to no competition
* Her effective outreach and guest-posting approach
* A great Google search ‘hack’ for finding Mediavine sites in your niche
* Her revenue breakdown
* The huge difference between Canadian vs USA ad RPMs
* How she monetizes her email list
* Her affiliate auditing process
* Why she likes to test around 3 affiliate offers on a post

Links & Resources
* She Knows SEO –
* @NinaClapperton on Instagram –
* SEO for Travel Bloggers –
* Free Content Audit Guide & Checklist –
* Stupid Simple SEO –
* Keysearch –

This Episode is Sponsored by Link Whisper –

-You can learn more about me at and get additional website tips at:

-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here:

-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here:

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